DJ Expo Presented By DJ Times

As many people know, I’m an on-going contributor and writer for DJ Times magazine. The publication is the world’s oldest and most read magazine for DJ’s all over the globe. Every year, they put together a massive DJ Expo which has been held in Atlantic City, NJ normally. Due to COVID-19 and the health pandemic, this years DJ Expo had to be postponed not only once but twice. They decided to still have the event but make it a digital option for the time being. So, when they came to me and offered me the opportunity to be a speaker and do a 45 minute presentation on many of the things I write about in the magazine and website, I couldn’t pass it up. This was the first time I ever did anything like this and it was for sure a learning experience.

DJ Expo Presented By Times – Seminar & Presentation

Those who follow my articles know that I write a lot about Marketing tactics and strategies, which are designed to help DJ businesses all over the globe better understand marketing concepts that will put then at the forefront and head of the industry in their locations. My presentation for DJ Expo was titled, “Book More Business in 2021: Strategies & Differentiators.”  Here is the official explanation of what my presentation entailed:

Regular DJ Times contributor Joshua Volpe of Kalifornia Entertainment in Rochester, N.Y., presents this solution-filled tutorial for those jocks looking for better business in the near-future. As a successful solo operator, Volpe offers unique perspectives that appeal to a large number of North American mobile entertainers. From implementing effective marketing strategies to eventually improving your business outcomes, Volpe offers tried-and-true approaches, while also acknowledging and adapting to the market’s new realities. If you’re looking forward to a fresh, new start in 2021, Volpe will help show you the way.

I go through 6-7 different topics of discussion that will help many businesses who may be struggling to develop a strong Marketing plan. This means coming up with:

  • A Go To Market Strategy
  • Creating Unique Differentiators
  • Informative vs Persuasive Marketing Tactics
  • Relationship Marketing For Long Revenue Streams
  • Marketing Collateral
  • And so on…

To view the 45 minute presentation, click here to be taken to the DJ Times website, or watch the Youtube vid below…

 

Read the rest of my articles by clicking here. 


Love what you saw here on my DJ Expo presentation and want to discuss how Kalifornia Entertainment is the #1 choice and entertainment for your Rochester wedding or event? Reach out to us here and let us know your details. We will get back to you right away with additional information.