As many people know, I’m an on-going contributor and writer for DJ Times magazine. The publication is the world’s oldest and most read magazine for DJ’s all over the globe. Every year, they put together a massive DJ Expo which has been held in Atlantic City, NJ normally. Due to COVID-19 and the health pandemic, this years DJ Expo had to be postponed not only once but twice. They decided to still have the event but make it a digital option for the time being. So, when they came to me and offered me the opportunity to be a speaker and do a 45 minute presentation on many of the things I write about in the magazine and website, I couldn’t pass it up. This was the first time I ever did anything like this and it was for sure a learning experience.
DJ Expo Presented By Times – Seminar & Presentation
Those who follow my articles know that I write a lot about Marketing tactics and strategies, which are designed to help DJ businesses all over the globe better understand marketing concepts that will put then at the forefront and head of the industry in their locations. My presentation for DJ Expo was titled, “Book More Business in 2021: Strategies & Differentiators.” Here is the official explanation of what my presentation entailed:
Regular DJ Times contributor Joshua Volpe of Kalifornia Entertainment in Rochester, N.Y., presents this solution-filled tutorial for those jocks looking for better business in the near-future. As a successful solo operator, Volpe offers unique perspectives that appeal to a large number of North American mobile entertainers. From implementing effective marketing strategies to eventually improving your business outcomes, Volpe offers tried-and-true approaches, while also acknowledging and adapting to the market’s new realities. If you’re looking forward to a fresh, new start in 2021, Volpe will help show you the way.
I go through 6-7 different topics of discussion that will help many businesses who may be struggling to develop a strong Marketing plan. This means coming up with:
- A Go To Market Strategy
- Creating Unique Differentiators
- Informative vs Persuasive Marketing Tactics
- Relationship Marketing For Long Revenue Streams
- Marketing Collateral
- And so on…
To view the 45 minute presentation, click here to be taken to the DJ Times website, or watch the Youtube vid below…
Love what you saw here on my DJ Expo presentation and want to discuss how Kalifornia Entertainment is the #1 choice and entertainment for your Rochester wedding or event? Reach out to us here and let us know your details. We will get back to you right away with additional information.
DJ Kalifornia (Joshua V.) is an 12 time finalist and 5 time winner in the annual Best of Rochester City News Poll as Best Rochester DJ, voted upon by thousands of people over the years as a finalist and winner. He was also a finalist in the WHEC’s Channel 10 News weekly “Rochester Rocs” award as Best Live DJ and nominated in the annual prestigious “Roc Awards” as Best Rochester DJ.
Kalifornia Entertainment, as a company, is an annual multi-award winning business with achievements from The Knot, Weddingwire and other online wedding directories. The business has achieved over 400+ five star reviews in total and has been placed on 50+ PROVEN preferred vendor lists. DJ Kalifornia was the leading long time successful resident DJ at Rochester’s beautiful ONE Nightclub, and was a long time monthly resident on Party 103…a worldwide radio station with millions of listeners and world renowned top global DJ’s. You can see him play at other nightclubs all over as a special guest or headliner from time to time when not doing private events.
He currently writes for DJ Times magazine (now DJ Life Magazine), which is the biggest DJ specific world wide publication with millions of readers spanning across the planet on every continent and showcases the worlds best DJ’s. His articles discuss how to get an upper edge over the competition and how to apply strong marketing techniques, strategies, social media, Public Relations and diversity in a way that places you as an industry leader and gain more business. The magazine featured him in a full article, in April of 2020.
He’s been a resident DJ at just about every major nightclub in the Rochester, NY area over the years (and has played all over elsewhere as a guest and resident DJ), was the founder and creator behind the Rochester Zombie Prom, Showcase of The Arts, One Night In Heaven Fashion Show, and many other popular large scale events around WNY. He has thrown hundreds of established and successful themed events, themed weddings (considered the best and #1 elite in Rochester for putting together unique themed wedding receptions) and is very well known through out many different social and business groups and circles in WNY. His experience, vision, knowledge and the ability to make your wedding or event stand out from the rest, puts him at the top and head of the industry that no one else can duplicate, when it comes to being your DJ or entertainment vendor of choice.